Beverage Industry News - Campari Skyy and Miller to launch Skyy Blue 

Campari´s Skyy teams up with Miller to launch Skyy Blue 

SKYY Spirits LLC has teamed up with Milwaukee-based Miller Brewing Company to introduce a refreshing, new ready-to-drink alcohol malt beverage – SKYY Blue. Created to satisfy the changing tastes of today’s young adult consumer, SKYY Blue offers a complex blend of citrus flavours and natural ingredients resulting in an exciting new super-premium product that is refreshingly drinkable. 

The Campari Group, who now owns SKYY Spirits LLC, is confident that SKYY Blue will appeal to “consumers interested in a sophisticated, stylish brand for relaxed drinking occasions”. SKYY Blue contains five percent alcohol by volume, roughly the same as most beers and other alternative malt beverages. Recently launched in the US market, SKYY Blue’s introduction is being supported by an aggressive marketing effort and a strikingly contemporary advertising campaign including television, print and billboards.

> Campari
> Miller Brewery