Budweiser sponsors Manchester United

Budweiser announced sponsorship deal with Manchester United

London, UK (August 15, 2002) – Budweiser today announced a four-year sponsorship deal with Manchester United Football Club. Starting from the 2002-2003 FA Premiership season, Budweiser will be a Platinum Sponsor of the club and become the Official Beer of Manchester United.

“Budweiser’s partnership with Manchester United is a great association, bringing together two brands with a commitment to quality and dedication to being the best - unmatched in each of their respective fields,” said Randall Blackford, UK marketing director, Budweiser. “As football fans know, the club’s reach, like Budweiser’s, is truly global and this deal allows us to promote our brand to millions of Manchester United supporters in dozens of international markets across Europe, Asia and Latin America. We look forward to a long and successful partnership as we work with Manchester United to promote our brands around the world.”

As the club’s Official Beer sponsor, Budweiser will have exclusive beer pouring rights at Manchester United’s Old Trafford stadium; receive on-field, in-stadium and concourse signage, and have the right to use the official marks and logos of the club in advertising, promotions and packaging.

“At Old Trafford we always like to make the best signings, and in Budweiser we have found a sponsor whose record of success and global popularity matches our own,” said David Gill, group managing director of Manchester United. “This new partnership means Manchester United is joining forces with the world’s most popular beer, and we look forward to working with Budweiser both at home and around the world in the years to come.”

In addition, Budweiser announced today a partnership with Manchester City FC. The three-year deal will see Budweiser become the exclusive premium- packaged lager at Maine Road this season and the new City of Manchester Stadium when the club moves there next season. Budweiser will also receive on-field, in-stadium and concourse signage, and have the right to use the official Manchester City logo and club marks in advertising, promotions and packaging.

Manchester United and Manchester City are the latest additions to Budweiser’s growing heritage of football. Budweiser is also the Official Beer of Chelsea Football Club and has been the Official Beer of the FIFA World Cup™ since 1986.

In the United States, Budweiser’s sports sponsorship include Major League Soccer and each of its 12 teams, the National Basketball Association (NBA), Major League Baseball and NASCAR racing.

Budweiser is brewed by St. Louis, Missouri-based Anheuser-Busch, Inc., and is available in more than 80 countries around the world.

> Manchester-United

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